Ranar 15 ga Maris ita ce ranar kare hakkin masu amfani ta duniya ta 40, dangane da taken "inganta adalci a amfani da kayayyaki", kamfanina ta hanyoyi daban-daban don jagorantar amfani da kayayyaki ta kimiyya da hankali, wayar da kan jama'a game da haƙƙoƙi, a matsayin wani ɓangare na masana'antar ɗaukar nauyin matashin kai, mun kuma yi wa abokan cinikinmu alƙawari, tabbatar da ingancin ayyuka, kare haƙƙoƙi da muradun masu amfani. Ranar 'Yancin Masu Amfani ta Duniya, wacce ake gudanarwa a ranar 15 ga Maris kowace shekara, Consumers International ce ta kafa ta a shekarar 1983. Manufar Ranar ita ce faɗaɗa tallan kare haƙƙin masu amfani, jawo hankali ga 'Yancin Masu Amfani a Duniya, da kuma haɓaka haɗin gwiwa da mu'amala tsakanin ƙungiyoyin masu amfani a ƙasashe da yankuna daban-daban. Inganta kare haƙƙoƙi da muradun masu amfani a matakin duniya. Hakanan muna don haɓaka haɗin gwiwa da mu'amala tsakanin yawancin abokan ciniki, wannan tallan. Mun yi imanin cewa kamfaninmu yana samun ci gaba a fannin ɗaukar nauyin. Kayayyakinmu tare da ɗaukar nauyin matashin kai na waje zai kuma buɗe babbar kasuwa ta duniya.